How Remarketing Can Turn Prospects into Customers
By developing a strategy to target uncaptured leads, you can grow MROI
Remarketing has become a powerful tool for turning hard to convert leads into customers. This approach allows businesses to refocus their marketing efforts on potential customers who have already shown interest in their brand. It also provides an avenue for reaching out to existing clients to cross-market other products and services.
Crafting the right strategy for remarketing is just as important as the remarketing message itself. Following these guidelines will help you craft and execute an effective remarketing strategy:
- Create specific, narrow remarketing lists. This will help you focus on converting those customers who could be potential buyers.
- Create unique landing pages with strong visual content to urge users into taking action.
- Focus your remarketing strategy on your industry. Place ads next to relevant content based on information your potential customers are already seeking.
- Don’t remarket to converted leads. Repetitive marking to converted leads is an annoyance to the customer and a waste of your resources. This is where a well-defined remarketing list comes in to play.
Read more here: http://eepurl.com/cJVIEX