Phillip McMillan
Founder & CEO
Phillip is the CEO & Founder of CompleteSpectrum. As CEO, he is responsible for strategy development, key client management, and finance. Prior to serving as leader of the CompleteSpectrum team, Phillip worked as an independent consultant, driving operations, sales, and international business development strategies.
With over 20 years of experience in sales and marketing strategy development, Phillip has spent the last 10 years focused on private equity portfolio companies and helping them through acquisition integration, growth marketing, and exit communications to maximize value and provide scalable execution through the hold. He is frequently called upon by CEOs and operating partners to evaluate and recommend branding plans for complex buy-and-build strategies. His experience spans B2B and B2C audiences in multiple verticals, including industrial, retail, technology, and healthcare.
Michelle Cookson
Vice President, Marketing & Operations
Michelle’s primary focus is supporting CompleteSpectrum clients’ strategic planning and programs, while also marshaling the resources needed to fulfill campaigns. In her role, she oversees project workflow, management and deliverables execution, as well as supporting account management. She excels at quickly synthesizing clients’ business initiatives and needs, developing results-driven marketing plans, and implementing strategies and systems that improve profitability.
Blending a background in technology, marketing and business development with a focus on optimizing operations and performance, Michelle has over 25 years of executive, marketing strategy and project management experience. This experience reflects both medium-sized to Fortune 100 firms, spanning multiple channels and both B2C and B2B audiences. Michelle brings a passion for efficiency and productivity to supporting client objectives and strategic plans.
She is a University of Florida alumnus, with a Bachelor of Science degree in Journalism (Go Gators!).
Matt Stein
Executive Vice President
Matt serves as Executive Vice President at CompleteSpectrum. With over 17 years of marketing experience in executive leadership roles, he drives industry-leading loyalty marketing solutions that span the online, mobile, social, print, and broadcast media channels as well as the full customer journey from digital channels to physical locations.
Prior to joining CompleteSpectrum, Matt held leadership positions at WPP agencies and Catalina Marketing where he led a team of 40 creatives and marketers with expertise in strategy, design, development, user experience, print production, project management, and quality assurance. He is an alumnus of The University of Cincinnati (Go Bearcats!).
