Mobile Optimization with Digital Strategy
Did you know that over half of all internet traffic comes from mobile devices? This predicted shift in online behavior means that businesses no longer have to question the importance of adapting their marketing practices for mobile. Optimizing your content for mobile view is now a critical piece of digital marketing strategy. If you haven’t done it already, it’s time to adapt your mobile marketing efforts to better engage with the evolution of your audience.
What are some ways your business can keep up with this trend in technology? Here are a few ideas:
- SEO Optimization: SEO Optimization is not only critical with your desktop site but your mobile site as well. A recent study found that 61% of users are unlikely to return to a mobile site that they had trouble accessing. Responsiveness and SEO optimization are important pieces for mobile.
- Email Marketing: Consider the mobile responsiveness of your design when developing email campaigns. How content transfers to smaller screens is a critical piece of mobile marketing.
- Content Variation: Engaging content is important for your strategy, but varying the type of content throughout mobile channels will add even more value. Video and infographics will help you diversify your message to mobile audiences. Adding length to your content is also a good way to position your business as an industry leader.
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