Redefining Your Marketing In 2017
Utilize shifting industry strategies to effectively grow your business and increase MROI for the new year.
As we welcome the new year, here are some marketing trends that will refresh your strategy:
Video: Video content continues to drive engagement! More marketers are leveraging video as their content of choice across email, web and social. One study shows 85 percent of marketers reported a positive MROI on video content in 2016. In the new year, video will continue to rise as the leading content for engaging audiences. Be certain to plan for and include video in your content mix.
Channel Integration: The expansion of digital channels has enabled businesses to use content marketing to establish themselves as industry and knowledge leaders. Social media, email marketing, SEO, and other tools, offer options for marketers to showcase their offering to audiences. For 2017 digital channel integration will continue to stimulate content communication.
ABM: Account Based Marketing (ABM) is a process that targets key accounts within organizations. ABM enables marketers to glean insight and transform measurable intelligence into cohesive, effective marketing strategy. Many marketers are learning how seamlessly ABM nurtures audience clusters using email and digital remarketing. Look for ABM to continue its trend upward in 2017.
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