Turn CRM into your greatest asset!
Many businesses are exploiting the advantages of
CRM to increase MROI.
Customer Relationship Management (CRM) is a strategic platform for the collection and automation of data which delivers dynamic customer intelligence for your business. Often seen as a tedious requirement for the sales team, this underrated tool is the nexus of lead manipulation, marketing automation and remarketing to conversion.
Efficiently used, CRM not only supports the sales team and provides qualified data for business development, it is an effective lead scoring and qualifying mechanism. Savvy marketing and sales professionals know the additional benefits when complementing marketing automation to re-market. Campaigns pilot themselves, driving meaningful data and delivering metrics for reporting and predictive analysis.
- CRMs increase sales productivity up to 35% and forecast accuracy up to 42%
- 78% of successful marketers say marketing automation is responsible for improving revenue
- 63% of companies are outperforming their competition with marketing automation
- Marketing automation drives a 14.5% increase in sales productivity and 12.2% reduction in marketing overhead
When maximized, CRM is a powerful use of resources, delivering optimal reach. Ultimately, the potential benefits of CRM integration are limitless and give you the competitive edge.
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