Communicating Industry Leadership
to Online Audiences
Composites One, a distributor of composites materials in North America, offers the industry’s widest range of reinforcements, resins, gel coats, catalysts, core materials, shop supplies and process equipment, including more specialized lines than any other distributor.
Composites One had a well-established market presence as the largest composites company in the world. However, after 10 years, they needed to update their online presence to one that clearly demonstrated their leadership in the industry, better market their capabilities, and better identify their target audiences.
Through workshops, presentations and meetings with our team, Composites One was able to develop a clear, targeted plan for defining key audiences based on traffic with their website.
More importantly, through in-depth strategic planning, their new online presence helped establish them as a leader within their industry.
In addition to creating an updated online web presence, our analysis and recommendations enabled Composites One to better communicate their wide array of capabilities and better position themselves as a one-stop-shop for all raw materials, processing supplies, and equipment.
New Website Launch & Digital Strategy
Working with key management and the executive team, CompleteSpectrum partnered with Composites One to map a plan for modernizing their online presence and aligning their website with their marketing goals. The project scope included a complete redesign of the interface to best represent the vast array of composite materials that Composites One offers to the marketplace, and was an extensive website project spanning a large project plan and process.
The new website highlights the company’s mission as the Leader in Composites Distribution, and is organized around their four core differentiators: People, Product, Process and Performance. Additionally, the site clearly communicates the breadth of Composites One’s technical expertise, customer service and value-added service capabilities that they provide to customers.
CoMarket & CoCreate Marketing Services included:
- Strategic planning
- Target audience and customer persona development
- Web design and development
- Site lead generation planning
- Digital strategy
Complete Spectrum’s CoMarket+CoCreate processes creates a true partnership with our clients. We worked with the Composites One team to understand their customers’ needs, position in the marketplace, and their crucial market initiatives.
From initial design comps to full development of this sizable website, along with a mobile version of the site, CompleteSpectrum supported Composites One and their marketing team in pulling through all elements of the website’s organization to reflect the sum of their integrated marketing plan.
Ongoing Work and Partnership
Our ongoing relationship includes a successful SEO, PPC, and analytics campaign. Our partnership helps improve Composites One’s ROI by driving a targeted audience to their website and segmenting the solutions they provide across a broad array of industries. In addition, their plan delivers a stronger web presence among top search engines.
They accomplish this by using top ranking keywords relevant to their business and aligning key initiatives such as visibility when competitors are searched and web lead generation (phone calls, web forms, social media marketing, etc.).
Integrating all elements of their digital strategy, Composites One next partnered with CompleteSpectrum to develop and implement a Social Media strategy and content plan. Working in conjunction with the SEO plan, the social media plan enables Composites One to further reinforce brand, market leadership and industry presence. While capitalizing on integrated content generation and SEO efforts, Composites One is further able to generate ROI from their digital strategy and online presence.